SEW posted an set of tips that lead to a 100% increase in the conversion rate of their content Ads.
We’ve just finalized a test of the theory, and the results exceeded our expectations. We operated on a keyword-targeted content ad group that contained five different banner ads and one text ad. We split this into six new ad groups, one for each ad type.
They suggest splitting your content ads into specific Ad groups. This technique offers several benefits:
The main reason for isolating ad types into their own ad groups is that you can set separate max CPC bids for each one. Then you can optimize each ad group for maximum CTR and cost-per-conversion. There’s another side benefit: testing ad variations becomes easier to manage and track.
The complete story from SEW
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The Pilgrim referenced an article by fortune on the state of Google. I have written about three of these executive exits on this blog. ( 3/5, 3/7, 3/26) . I just don’t see a world without Google for at least the next 40 years or so.
- Are these executives holding Google stock options?
- Are they seeing IPO potential and a NEW set of options at Facebook or other start-ups?
Why not use that experience with Google to get with another start-up and collect another large chunk of options.
I’m also not sure that Adwords is Google’s ONLY revenue stream. What are Google’s plans for generating revenue on the desktop with Google Apps?
Oh, some of those are paid services already are’nt they. Google has, too much momentum in this industry, too many talented people beating down the door to get in and is still considered one of the best places in World to work.
Quite frankly, Corporate America has shown this generation that they no longer have any interest in the long term employment of employees. The trend is to make yourself marketable, cash in when you can and expect to have multiple employers or start your own business.
Google is an industry changing entity, that is known for changing the workplace. The executives that are leaving Google are showing us the blueprint for how to contribute, cash in and move on. One of the side effects is that the companies will have to over come the challenge of a consistently changing workforce.
Im not sure that Apple, Helwett Packard and even Microsoft did not experience a similar exodus of executives in their peak years and still do today. Those companies all seem to be functioning today.
I just do see anything other than attrition from a fast growing giant that is changing the industry.
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Posted on May 8, Google Adwords says that the landing page load time is used by Adwords to calculate quality score.
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Google improves its adwords Conversion Tracking system.
What’s new?
You can now define and track your own conversion types that are important to your business. For instance, if you are selling flowers online, you might have one conversion type for Mother’s Day bouquets, and another for graduation bouquets to differentiate between your two best-selling products.
Defining and tracking several types of conversions will give you more detail about how conversions occur on your website. Using AdWords Conversion Tracking is also the first step towards qualifying for the Conversion Optimizer, AdWords’ CPA bidding feature which has helped many advertisers save time and money.
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